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About Stockholm17

Welcome to Stockholm17

Based in Stockholm, Sweden, I design playing cards and often I win prizes.

It all started with my curiosity for playing cards since I was a kid. I am Italian and in my childhood I basically used only 2 kinds of decks: the standard 54 cards deck especially for a family game called - in Italian - Scala40, and a 40-card regional deck called Le Piacentine.  

I've always been fascinated by those illustrations and those symbols.In 2012 I decided to make my very first deck of custom-designed poker size playing cards and run a crowdfunding campaign to see how the public would respond. Fortunately I found a very active community of card collectors connected to magicians and card-jugglers (aka cardistry).

It is odd, because I am not a card player or a gambler, and I am a disaster at handling cards for card tricks, but I love to design this timeless item; each deck is a small world that tells a story through 54 cards. 

Thank you for passing by, I hope you find what you are looking for!

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Special Thanks to

Richard Arturo (photographer), Chris Moyer (photographer), The Gentleman Wake (videographer), Matteo Ardohain (collaborator & clockwork designer), Bruno Campbell (photographer and composer), Scott Mathews (lyricist), all the supporters, patrons, followers, and card enthusiasts.


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